Rigorous quantitative and qualitative research uncovering why users and employees adopt—or abandon—your AI systems. No psychological tricks—just demonstrably trustworthy product design.
of enterprise AI drop-offs stem from agency loss.
higher 90-day retention with engineered Control Gates.
point diagnostic framework across Safety, Agency & Quality.
The Framework
Every engagement is evaluated against three pillars—the foundation of demonstrably trustworthy AI products.
User Sovereignty & Control
Risk Mitigation & Guardrails
Utility & System Predictability
Unfiltered conversations at the intersection of AI product strategy, user agency, and global research scale.
Co-host
SVP, Head of Research at Alibaba Group
Global research leader spanning CX, user psychology, and data science. Uncovering deep quantitative and qualitative adoption insights across hundreds of millions of enterprise and consumer users.
Co-host
Founder, Reset Institute & Producer, STRAT
13+ years leading global AI product and UX strategy workshops for teams at Google, Netflix, and Meta. Author of K-Shaped Human Evolution and advocate for human sovereignty in AI product design.
Why Listen
Every episode dissects the hard data behind user trust—moving beyond AI hype to examine what makes products genuinely safe, useful, and empowering.
Featured Research Report
For two decades, software PMs eliminated friction. But in generative AI, 1-click "magic" creates black-box anxiety. When users lose agency, trust crashes after the first hallucination. Research shows that engineering "productive friction" (Control Gates) increases 90-day retention by up to 3.4x.
Traditional 1-Click Flow
High-Trust Agency Flow
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Subscribe on SubstackMethodologies
We pair qualitative depth with quantitative rigor—across internal employee programs and consumer-facing apps.
Qualitative
Quantitative
Our Philosophy
Trust built on manipulation collapses under scrutiny. We design for the kind of trust that survives real use.
Solutions
Trust failures look different in a customer product than in an internal program. Our approach adapts to both.
Interactive Audit
Rate each heuristic from 1 (Absent / High Risk) to 5 (Fully Integrated / High Trust).
AI Trust Audit
Schedule an initial 45-minute AI Trust Audit. We'll evaluate your current product touchpoints against our 3 Pillars Framework.